Value Proposition

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Value Proposition

In marketing, an advertisement or other tactic in which one is encouraged to buy a product because it will save time or money or otherwise add value to one's business or personal life.
References in periodicals archive ?
Additionally, two topics that investors care about most - conservative investment approaches and trust - are under-represented in most value propositions.
The hospital's decision depends on the value proposition put forth by each company.
Gaps in the capacity to innovate and deliver new value propositions, enterprise-wide, doom many academic institutions to sporadic, fragmented changes.
This translates into presenting a quantifiable value proposition.
Our VP of IS understands, as a member of the executive team, the need for the value proposition and doesn't present spending simply for the sake of it.
This is why value propositions are used to identify and validate the business requirements and benefits a technology must deliver.
Marketing has to control the value proposition and its application so that different business units and others stay on strategy and communicate it in the most effective way; otherwise, they may use inconsistent or contradictory value propositions that result in marketplace confusion and commodity-like positioning.
Your confidence in this value proposition is what has kept WestWorld in business for 24 years.
Your value proposition has to be distinctive, relative to your competitors, and it has to be relevant to your target market.
In Crafting Your Value Proposition & Presentation to Prospective Clients, we examine how to update the way you approach and present to prospective clients to take into account your strengths as a lawyer, the current economy, and any developments in your practice area that present new issues and opportunities for companies.
In this interactive session, Erik Glitman, Managing Director of Marketing with Fletcher/CSI, will draw on participants' experiences to illustrate the ways in which CI can be used to create lasting market advantage by aligning product offers with customer value propositions.