Value Proposition


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Value Proposition

In marketing, an advertisement or other tactic in which one is encouraged to buy a product because it will save time or money or otherwise add value to one's business or personal life.
References in periodicals archive ?
The Conning study,"Innovation in Property-Casualty Insurance: Responding to a Changing Value Proposition" study explores the relevance and value proposition of the property-casualty insurance industry in the face of today's unprecedented challenges.
Motivation, value proposition, friction, incentives, anxiety--those are marketing fundamentals," says Hartman, "and marketers should work on each of those elements in that order.
How did Company C's value proposition differ from the other companies to allow it to win the project?
The value proposition they constructed is based on superior accelerated learning experiences, not traditional program quality or lower price, alone.
a seed treatment on seed, coupled with the launch of a new seed treatment competitor, it was more important than ever to maintain and build on our brand awareness as well as reinforce the value proposition of our market leading seed treatments.
The philanthropic value proposition should be put forth after effective involvement has taken place.
These are just two out of a thousand things firms and practitioners can do to help refocus the public and their own firms on the value proposition that says our technical skill sets are only a small part of what we deliver to the market.
Unfortunately, they come up short in providing a tangible value proposition that quantifies what the product actually means to a business.
Those companies that have developed a unique value proposition for purchasers still face the challenge of making their target customers aware of that value.
IDC says vendors cannot develop an effective value proposition without clearly understanding the ASP business model.
The importance of preparing a technology value proposition.