Value-Based Pricing

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Value-Based Pricing

A method of pricing a product in which one estimates the value of the product to the customer. That is, rather than considering the cost to the company and marking up according to some formula, value-based pricing looks at factors such as how many customers want the product, how badly and how often they want it, and determine the price from these data.
References in periodicals archive ?
The tools offered in this product and the value based pricing position is meant to remove barriers to adoption and integration in the competitive world of IT equipment," says Ted Masuda, President and CEO of Citizen Systems America.
Upcoming Pricing events for 2008 are The Pricing Toolbox (NL), Software Pricing(NL) with a True Business Case, and Value Based Pricing Vs.
As we reposition Iceland through the new format programme, we can roll out our value based pricing proposition.
Novel pricing policies, such as value based pricing and external price referencing, are being employed by governments to regulate pharmaceutical prices and are expected to have a significant impact on prices and profitability in the future.
By integrating our four practices (asset valuation, value based pricing, HEOR and payer engagement), PriceSpective is now a seamless provider of strategic guidance required to optimize value generation for its clients.