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Ceres Principles
(redirected from Valdez Principles)

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Ceres Principles
Ten rules guiding the investment practices of the Ceres, a nonprofit whose members include both investors and environmental organizations. The Ceres Principles require one to make investment decisions that minimize risk to the environment and promote sustainable use of natural resources. They were originally called the Valdez Principles because they were written in 1989 following the Exxon Valdez disaster.


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A commitment to the mission, and to responsible business practices, inspired Aveda in 1996 to become the first beauty company to adopt the CERES principles (Coalition for Environmentally Responsible Economics) - formerly know as the Valdez Principles.
Introduced in September 1989 by the Coalition for Environmentally Responsible Economies (CERES), which includes the New York City comptroller, Elizabeth Holtzman, and the California state controller, Gray Davis, as well as the Audubon Society and the Sierra Club, the Valdez Principles consist of 10 principles that a signing corporation agrees to uphold.
It is the lever behind SRI's greatest successes, such as enlisting companies to adopt the socially responsible Valdez principles or divesting much of corporate America from apartheid-era South Africa.
 
 
 
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