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Cumulative Audience
(redirected from Unduplicated Audience)

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Cumulative Audience
The total number of persons a radio or television broadcast reaches. Productions with higher cumulative audiences receive higher revenue from advertisers because there are more people watching or listening to the broadcast. The cumulative audience is also called the unduplicated audience or the reach.
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Members of the panel have their Internet access and behavior via mobile devices and PCs analyzed to provide site-level reporting of unique audience, active reach, unduplicated audience, audience overlap, and demographics across platforms.
Mobile Internet Extends the Reach of Leading Internet Sites by 13% by PR Newswire
The world-renowned research company ACNielsen, in a 2005 survey, showed that Radio Sawa and Alhurra television now reach a total unduplicated audience of 35 million.
Old Propaganda and New by Welch, Matt / Reason
Source: comScore Media Metrix, June 2009, Unduplicated Audience.
Betawave Speaks at Advertising Week 2009 and ROTH Media Investor Event by Business Wire
 
 
 
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