Cumulative Audience

(redirected from Unduplicated Audience)

Cumulative Audience

The total number of persons a radio or television broadcast reaches. Productions with higher cumulative audiences receive higher revenue from advertisers because there are more people watching or listening to the broadcast. The cumulative audience is also called the unduplicated audience or the reach.
References in periodicals archive ?
The integrated solutions will provide unduplicated audience metrics that simplify the media selling process and assist with optimizing their available ad inventory regardless of the platform and ad load.
comScore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop and mobile (smartphone and tablet) platforms, providing a single metric that accounts for publishers digital media audiences.
With a combined, unduplicated audience of more than one million education decision makers, eSchool Media Inc.
The integrated newspaper audience takes the weekly net unduplicated audience of the print edition and Web site.
The world-renowned research company ACNielsen, in a 2005 survey, showed that Radio Sawa and Alhurra television now reach a total unduplicated audience of 35 million.
This way we now have an unduplicated audience that hasn't been able to see the early shows, and adding another run in the two biggest markets in the country is going to ultimately help our ratings.
Unduplicated audience of AOL, Inc and Everyday Health Properties.
In addition to an unduplicated audience, Yahoo Autos complements Cars.
From a media perspective, we were able to better communicate our customer's messages to an unduplicated audience while efficiently reaching the target audience for the BMW X1 launch.
Media Metrix Multi-Platform provides unduplicated audience reporting across the various media platforms, in addition to different content delivery vehicles, whether those are websites, videos or apps.
It will also include net combined unduplicated audience, as well as total unique users.
SAN FRANCISCO -- The Escapist([R]) and GamePro are offering joint advertising programs that combine premium game journalism with an unduplicated audience of 13.