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Undifferentiated Marketing |
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Undifferentiated Marketing A type of marketing in which a whole population receives the same message, whether or not individual persons belong to the target audience. A billboard in Times Square in New York is an example of undifferentiated marketing because the millions of people who go to Times Square every year will all see it. Undifferentiated marketing likely has a lower response rate and must therefore rely on large volume, but may be less expensive in the long run because the advertiser does not need to spend to determine how best to appeal to a certain target audience. See also: Market research. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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