Undersell


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Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
We work with some of the biggest recruiters in the UK and they tell us that candidates regularly undersell their achievements - addressing this issue could significantly boost people's chances of getting through to the interview stage, as well as getting the salary they deserve.
Epsom spokesman Johnno Spence said: "There are a couple of irons in the fire for sponsorship and if they're not signed up we'd be looking at dividing the meeting up, but we're not going to undersell for a sponsor who won't show long-term commitment.
Paris' online sales outlet has been up and running now for a year, says Irarrazaval, and sales volumes have been acceptable, even high, considering the size of the towns, and very low overhead has allowed the store to consistently undersell nearby competitors.
THE GAA continues to undersell the National League, a competition which has great potential that is going unfulfilled.
You cannot oversell what happened yesterday, nor can you undersell it.
It is understood that Sir Nigel is determined not to undersell the Merseyside firm and may start negotiations by demanding 170p from Nippon.
It is obvious that this so called butter is not an article that ought to be allowed to be foisted on the public in competition with genuine butter, which its fraudulent nature would always allow it to undersell.
If we staffed up, like some of our competitors, to provide magazine style content and telephone guidance to every customer, it would drive our expense ratios to the point where we could not profitably undersell the brick and mortar retailers," Faibish pointed out.