Unbranding


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Unbranding

Describing the act of removing the advertisements from a billboard, television or radio station or some other medium.
References in periodicals archive ?
All cases of unbranding share a common motivation--the desire to
efforts to control unbranding and prevent the consumer confusion that it
But the few courts to analyze unbranding through the lens of
harms unbranding strategies impose on consumers, competitors, and the
incapable of adequately addressing the problem of unbranding.
Unbranding allows trademark holders to maximize goodwill by
support for legal interventions that restrain unbranding.
holders, controls over unbranding appear less appropriate.
Unbranding implicates both components of the economic rationale for
Unbranding similarly undermines the quality control incentives that
quality or performance, unbranding allows the firm to escape those
net positive reputations cannot justify unbranding, firms with toxic