Unbranding

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Unbranding

Describing the act of removing the advertisements from a billboard, television or radio station or some other medium.
References in periodicals archive ?
outline the variables that shape decisions to rebrand and unbrand.
You call Arabinda Rajkhowa of the ULFA in Assam, Hafiz Muhammad Saeed of Lashkar-e-Toiba in Jammu and Kashmir, Nayanbasi Jamatiya of The National Liberation Front of Tripura (NLFT) and many more as "freedom fighters" and unbrand them as terrorist organisations and leaders, we Sri Lankans might then consider your comment of not branding LTTE and its leader as terrorists.
However, Sauder is also looking to new channels, which "has been part of our strategy during the last few years, especially as some of the commodity business becomes very low margin and very unbrand loyal," he added.