Unaided Recall

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Unaided Recall

In marketing, a technique to determine how well viewers or listeners remember an advertisement. In unaided recall, a test audience is shown an advertisement and is asked questions about it. The testers do not give verbal cues to help the test audience remember; the better the audience members recall the ad the more effective it is thought to be. This technique contrasts with aided recall, in which some help is given.
References in periodicals archive ?
The six top rated journals included Journal of Marketing with the highest number of unaided recalls, 441 (64.
ij] is the number of unaided recalls for the ith journal (i = 1 - 632) with jth rank (j = 1, 2, 3, 10), and T is the total number of unaided recalls for all journals with rank j.
Note: = Rj is the number of unaided recalls for the ith journal (i = 1 - 632) with jth rank (j = 1, 2, 3, .
The six A* journals included Journal of Marketing with the highest number of unaided recalls, 714 (9.
The range in number of unaided recalls was from a low of one to a high of 10 journals.
The list included the total unaided recalls of A-, B-, and C-grade journals.
Where x is the number of unaided recalls, i is the type of journal, n is the order of journal recalls (n = 1, 2, 3, .