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Unaided Recall |
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Unaided Recall In marketing, a technique to determine how well viewers or listeners remember an advertisement. In unaided recall, a test audience is shown an advertisement and is asked questions about it. The testers do not give verbal cues to help the test audience remember; the better the audience members recall the ad the more effective it is thought to be. This technique contrasts with aided recall, in which some help is given. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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