Unaided Recall(redirected from Unaided Recalls)
In marketing, a technique to determine how well viewers or listeners remember an advertisement. In unaided recall, a test audience is shown an advertisement and is asked questions about it. The testers do not give verbal cues to help the test audience remember; the better the audience members recall the ad the more effective it is thought to be. This technique contrasts with aided recall, in which some help is given.