Unaided Recall

Unaided Recall

In marketing, a technique to determine how well viewers or listeners remember an advertisement. In unaided recall, a test audience is shown an advertisement and is asked questions about it. The testers do not give verbal cues to help the test audience remember; the better the audience members recall the ad the more effective it is thought to be. This technique contrasts with aided recall, in which some help is given.
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com)-- Automation World, the leading business magazine serving automation professionals, launched this community-based program in January 2014 and invited automation professionals to vote for their favorite automation vendors in an unaided recall survey.
Between January and June 2013, national unaided recall of LasVegas.
If the company's most recent perception study still reveals weak, unaided recall of key thesis points, then maybe credibility is the problem.
of 94percent -- 20 percent higher than three years ago -- while also jumping to 48 percent in unaided recall, up from 23 percent in 2006.
54 there is a short list of slogans/extensions which we invite you to try on an unaided recall basis.
Of the five brands studied, BC1 was most commonly named as a company that makes drinkin' boxes in an unaided recall test (Figure 1).
Trials abroad have shown that unaided recall of products was higher than from either TV or radio ads and brand sales increases ranged from 21% up to 502% over a 12-month trial.
The follow-up survey found total awareness after the campaign jumped 26 points to 75 percent, with unaided recall up 8 points to 20 percent.
While 46-percent of people who saw the Kia ad in the Super Bowl were able to recall it unaided, that number jumped to 70 percent Unaided Recall for people who saw it both in NCM's FirstLook at the movies and in the Super Bowl.
It captures large national samples of viewers' spontaneous reaction to ads by testing aided and unaided recall of key message points and/or imagery.
com)-- Each year, Automation World magazine invites automation professionals to vote for their favorite automation vendors in an unaided recall survey in their Leadership in Automation (LIA) profile section on AutomationWorld.
The survey is an unaided recall, so readers are asked to write in the names of three 3PLs they feel do the best job for them.