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U.S. Travel and Tourism Administration |
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U.S. Travel and Tourism Administration Also called the USTTA. A former U.S. government agency that had offices in numerous foreign countries and promoted tourism to the United States. Because its purpose was largely being filled by the Visit USA Committee, the USTTA shut down in 1996. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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No references found | While McNeill explains that it's difficult to quantify the impact of the loss of USTTA, he does realize that "the future for us is in developing new markets. Even though Congress refused to allot $12 million to run the USTTA for another year, industry representatives are confident they can convince legislators to divert some money now used to promote the export of American products to the promotion of America itself - especially since expanded tourism should increase taxes paid to the federal government. Probably due to the very high cost of doing business in Japan, ARI does not maintain an office there, but appears to work mainly through the USTTA (United States Travel and Tourism Administration) Tokyo office, which also conducts limited marketing activities in Korea, Singapore, Taiwan, Thailand and the British Crown Colony of Hong Kong. |
USTTA |
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