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United Parcel Service
(redirected from UPS truck)

   Also found in: Wikipedia 0.01 sec.
United Parcel Service
An American delivery company. It delivers packages all over the world, in addition to supply chain delivery and less than truckload services. It was established in 1907 by two teenagers who delivered packages on foot, bicycle and motorcycle.


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The arrival of a UPS truck brings a large carton which Joan is certain is tied to a visit with a eerie fortune teller in NOLA.
UPS trucks, about 60,000 of which are on the road every day, have begun using so-called telematics technology to track more than 200 pieces of data, including speed, oil pressure, and even the number of times a truck is put in reverse.
This will maintain and reinforce a brand''s personality and image in a real life context and avoid doing something brainless like changing the distinctive color of the UPS truck to orange.
 
 
 
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