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Tulip Mania

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Tulip Mania
History's first major asset bubble. Tulips were introduced to Europe from the Ottoman Empire in the mid-1500s and became very popular in the Netherlands. As they grew in popularity, prices for tulips rose steadily, then unsustainably, in the 1630s. Prices suddenly collapsed in February 1637. Interestingly, tulip mania resulted in the creation of a formal futures market and marked one of the first times when contracts were traded without exchanging the underlying asset.


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Aquitaine Wine Company's Harvard-educated CFO Margaret Calvet likened the situation to the classic business school case study, tulip mania.
The bubble burst in 1637 when prices crashed spectacularly and people were left with worthless bulbs, but if Holland's Keukenhof gardens are anything to go by, Tulip mania is alive and well.
As Lehrer notes, from the tulip mania of 17th-century Holland, in which 12 acres of valuable land were offered for a single bulb, to the South Sea Bubble of 18th-century England, in which a cheerleading press spurred a dramatic spike in the value of a debt-ridden slave-trading company, Mackay demonstrates that "every age has its peculiar folly.
 
 
 
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