Truth-in-Advertising


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Truth-in-Advertising

Any law or regulation mandating fairness in marketing. Most of the time, truth-in-advertising requires a company not to lie about its products and to be able to support its claims with facts. Truth-in-advertising may only apply to certain services or products, such as pharmaceuticals, but laws vary by jurisdiction.
References in periodicals archive ?
It is the only form of advertising unburdened by state and federal truth-in-advertising standards.
Lotteries are also exempt from Federal Trade Commission truth-in-advertising standards and rules that, to give just one example, require contests and sweepstakes to clearly state the odds against winning in every advertisement.
By mandating truth-in-advertising labeling on compostable and biodegradable containers and plastic bags, the legislation labeling plastic food or beverage containers as "biodegradable," "degradable," or "compostable," unless the container meets the current ASTM standard for the term used on the label.
He further noted that nothing relevant to this truth-in-advertising issue has changed since the adoption of the rule in 1984 that would warrant modifying the regulations.
On Tuesday, January 14, 2003 the Federal Trade Commission (FTC) and national experts will convene in Chicago for Green Lights & Red Flags: FTC Rules of the Road for Advertisers, a one-day back-to-basics workshop about complying with truth-in-advertising laws.
By falsely touting the sonicare toothbrush and disparaging Braun Oral-B Plaque Removers, Optiva's claims violated federal and state truth-in-advertising laws, the lawsuit alleges.