Ms Cruse explained: "Brands are increasingly seen as a valuable asset and we strongly recommend that business owners protect their name and logo by registering their trade mark
- good business management includes an IP plan.
Other examples include memorable logos, jingles, taglines, colour or even potentially movement marks (such as Bradford & Bingley's UK trade mark
registration for the movement of two gentlemen raising their bowler hats).
com), the Uniform Dispute Resolution Process is a cost-effective way of dealing with abusive registrations that infringe trade mark
Further, it supported the BoA's finding that, in fact, it was only the stylised 'F1' element of the F1 Logotype that was perceived by the public to be the opponent's trade mark
in relation to its commercial activities in the field of Formula One motor racing.
Pfizer, the owner of the trade mark
viagra, was recently in dispute with a Mr Mandl who was using the name styriagra on blue coloured pills derived from pumpkin seeds that were offered as a natural remedy for erectile dysfunction.
Registering a trade mark
costs money and you need to get it right, however it establishes in law that your mark is a trade mark
and belongs to you alone.
Official sponsors are paying for the right to be associated and can legally use the trade marks
under licence in their own promotions, in return for payment of significant sums of money for the privilege.
Liverpool FC defended the move saying that it was only seeking to trade mark
its own version of the Liverbird because the club is losing a "substantial amount of money" each year due to counterfeit merchandise.
If expanding into other countries, the business should seek to register the logos as trademarks in those countries and consider whether any translated text should be registered, for example a Community Trade Mark
offers protection in the EU.
YOU can register your trade mark
Europe-wide for 10 years and renew it at the end of that period.
Arsenal failed in its claim that a sportswear trader selling scarves, hats and shirts bearing the club's name and logos was using them as trade marks
and was guilty of trade mark
These are the new Trade Marks
Act, the Layout-Designs (Topographies) Act, as well as a bill to amend the Copyright Act to extend its coverage to include databases as well as the issue of trading in encrypted transmissions: