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Brand
(redirected from Trade brand)

   Also found in: Dictionary/thesaurus, Medical, Legal, Wikipedia 0.01 sec.
Brand
Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


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Change your usual brand of tea or coffee to a fair trade brand and you guarantee that producers receive a fair price and a premium to invest in the community.
Our God expects us to be fair And just in how we live, To buy and drink the Fair Trade brands Is one small right to give.
Nestle's market share jumps and more established, more ethical fair trade brands lose business to the greedy giant that recently sued the Ethiopian Government.
 
 
 
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