brand

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Related to Trade brand: trade name, brand mark

Brand

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.

brand

a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.

brand

the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
Behzad said these seizures, which took place during the holy month came as part of the department's initiative to conserving and protecting the trade brands from being forged and infringed.
Asda's ethical trading manager, Chris McCann, told The Grocer that the development of a fair trade brand for UK farmers was in its infancy.
The leading wet wipes producer in Russia, Avangard has 10 of its own trade brands as well as an established contract manufacturing business.
According to the analysis, Macedonia debuted on the 20th position because of the low presence of great trade brands and the massive opportunities.
Among the topics are fair trade brands and the problem of ownership, voluntarism, corporate responsibility and stakeholder governance in the Australian garment sector, the threat to trade union rights posed by supposed corporate social responsibility, linking workers and campaigning to improve working conditions across the supply chain, the regulatory impact of using public procurement to promote better labor standards in corporate supply chains, and the renewed domestic response to labor abuses in China.
Bankruptcy Court Judge Margaret Murphy to deny a reconsideration of her summary, judgment ruling on liability arising from the bankruptcy of Paragon Trade Brands, Inc.
Excluded from the definition were "patents, inventions, models, designs, formulas, or processes, whether or not patented, copyrights (other than films, tapes, records, or similar reproductions, for commercial or home use), good will, trademarks, trade brands, franchises, or other like property.
There are more than 130 fair trade brands of coffee in 35,000 supermarkets there, the agency reports.
Bedecked in red, white, and blue stars, the diapers were introduced at the end of last year by Atlanta-based Paragon Trade Brands, the nation's largest manufacturer of store-brand disposable diapers.
Paragon Trade Brands, a leader in the diaper and absorbent product categories, helps chain drug stores and its other retail partners provide goods targeted to everyone from the youngest consumers to older customers.
Abraham is chairman and chief executive of Norcross, GA-based Paragon Trade Brands, a $561 million manufacturer of disposable private label diapers and training and pull-up pants, as well as products for feminine care and adult incontinence.
Alphabroder offers more than 40 brands including a selection of retail and trade brands from Gildan, Hanes, Fruit of the Loom, Jerzees, Bella + Canvas, Next Level, American Apparel, adidas Golf, Champion, alternative and Dickies as well as private label brands including UltraClub, North End Sport, North End, Core365, Devon and Jones, Harriton and Team 365.