brand

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Related to Trade brand: trade name, brand mark

Brand

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.

brand

a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.

brand

the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
A fair trade brand would raise its profile on ethics further, but Fairtrade Foundation deputy director Ian Bretman warned that another brand could create consumer confusion.
A workshop was held recently and was attended by owners of the trade brands and their representatives to show them how the system functions and to elicit suggestions," said Behzad.
People did not just swap between fair trade brands but between fair trade and non-fair trade, showing there is no excess loyalty to fair trade brands," he said.
Trade brands contributed to this positive performance, as well as 120- 149 and 150- 199 price ranges.
Fair World Project Believes that Diluted Labeling Policy Hurts Farmers, Misleads Consumers, and Creates Market Disadvantage for Truly Committed Fair Trade Brands
Federal Way, Washington, USA, claim "unfair allegations" have been made against it in a lawsuit arising out of the bankruptcy of Paragon Trade Brands Inc.
She was previoulsy employed by Coopers & Lybrand, BellSouth Corporation, and Paragon Trade Brands.
The company's primary trade brands, Rath and Gibson Tube, are recognized as industry leaders.
Tyco acquired the Harmony plant as well as three other facilities when it acquired Paragon Trade Brands, Norcross, GA, in January 2002 for $650 million.
NEW YORK -- Wellspring Capital Management LLC announced that the previously announced sale of Paragon Trade Brands, Inc.
Erdman, assignors to Paragon Trade Brands, Norcross, Ga.