Trade Advertising

Trade Advertising

Advertising aimed at a business and designed to entice it to purchase a product to sell to its customers, or at least to recommends it to its customers. Trade advertising is directed at stockbrokers, wholesalers and others who are not intended to be the end user of a product. It is also called business-to-business advertising.
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So synonymous was he to the company's quality efforts that he was featured in its trade advertising campaign in the 1980s with the headline: "Mr.
I'VE recently had a small plumbing problem, so having not found a plumber advertised in the Journal, I looked to a well known trade advertising book that is local to every part of the country to find a good plumber.
The launch is being supported with a national consumer advertising campaign, digital and print trade advertising, point-of-sale materials, digital and on-pack coupons for trial and a social media campaign.
Responsibilities include strategic and proactive media pitching and outreach, message development and coordination on trade advertising opportunities.
The launch will be supported with trade advertising and promoted as part of a wider [pounds sterling]6m Pedigree advertising campaign during 2012.
NYSE: UAL), a US-based company that operates United Airlines and Continental Airlines, has entered into a partnership with US-based Mcgarrybowen as lead agency partner for global consumer and trade advertising.
United Continental Holdings Inc (NYSE:UAL) on Wednesday said that it has selected New York based mcgarrybowen as the lead agency partner for it's consolidated global consumer and trade advertising.
The fourth edition adds black and white reprints of trade advertising and a chapter on 2005-2009.
Trade advertising in print or on the Web: 15 percent
According to the airport the marketing will include consumer and trade advertising and promotion and will be focused in Mexico, South America and Asia.
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