total revenue

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Total revenue

Total sales and other revenue for the period shown. Known as "turnover" in the U.K.

Total Revenue

The total amount of a company's sales and other sources of income. It is important to note that revenue is distinct from earnings or profits, which takes expenses into account. Obviously, however, high total revenue is desirable for any company.
Total revenueclick for a larger image
Fig. 187 Total revenue.

total revenue

the aggregate revenue obtained by a FIRM from the sale of a particular quantity of output, equal to price times quantity. Under conditions of PERFECT COMPETITION, the firm faces a horizontal DEMAND CURVE at the going market price. Each extra unit of output sold (MARGINAL REVENUE) adds exactly the same amount to total revenue as previous units. Hence, total revenue is a straight upward sloping line (see Fig. 187 (a) ). Under conditions of imperfect competition (for example, MONOPOLISTIC COMPETITION), the firm faces a downward-sloping demand curve and price has to be lowered in order to sell more units. As price is lowered, each extra unit of output sold (marginal revenue) adds successively smaller amounts to total revenue than previous units. Thus, total revenue rises but at a decreasing rate, and eventually falls (see Fig. 187 ).

Total revenue interacts with TOTAL COST in determining the level of output at which the firm achieves its objective of PROFIT MAXIMIZATION.

References in classic literature ?
With this loss of substance and exhaustion of strength, the homes of the people will be stripped bare, and three-tenths of their income will be dissipated; while government expenses for broken chariots, worn-out horses, breast-plates and helmets, bows and arrows, spears and shields, protective mantles, draught-oxen and heavy wagons, will amount to four-tenths of its total revenue.
Total revenues for 2007 for TechTarget (Needham, MA) increased by 20%, going from $79 million in 2006 to $94.
First, the government needs to calculate its total revenues (governmental fund total revenues + enterprise fund operating revenues + enterprise fund nonoperating revenues) for the first fiscal year ending after June 15, 1999.
Total revenues for the fourth quarter 2002 remained relatively unchanged at $141.
The UK alcoholic drinks market generated total revenues of $69.
Total revenues for the third quarter 2001 increased $2.
Many respondents said they used the greater of total revenues or total assets.
The US alcoholic drinks market generated total revenues of $153.
The Portuguese beer market generated total revenues of $4 billion in 2008, representing a compound annual growth rate (CAGR) of 1.