total revenue

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Total revenue

Total sales and other revenue for the period shown. Known as "turnover" in the U.K.

Total Revenue

The total amount of a company's sales and other sources of income. It is important to note that revenue is distinct from earnings or profits, which takes expenses into account. Obviously, however, high total revenue is desirable for any company.
Total revenueclick for a larger image
Fig. 187 Total revenue.

total revenue

the aggregate revenue obtained by a FIRM from the sale of a particular quantity of output, equal to price times quantity. Under conditions of PERFECT COMPETITION, the firm faces a horizontal DEMAND CURVE at the going market price. Each extra unit of output sold (MARGINAL REVENUE) adds exactly the same amount to total revenue as previous units. Hence, total revenue is a straight upward sloping line (see Fig. 187 (a) ). Under conditions of imperfect competition (for example, MONOPOLISTIC COMPETITION), the firm faces a downward-sloping demand curve and price has to be lowered in order to sell more units. As price is lowered, each extra unit of output sold (marginal revenue) adds successively smaller amounts to total revenue than previous units. Thus, total revenue rises but at a decreasing rate, and eventually falls (see Fig. 187 ).

Total revenue interacts with TOTAL COST in determining the level of output at which the firm achieves its objective of PROFIT MAXIMIZATION.

References in classic literature ?
With this loss of substance and exhaustion of strength, the homes of the people will be stripped bare, and three-tenths of their income will be dissipated; while government expenses for broken chariots, worn-out horses, breast-plates and helmets, bows and arrows, spears and shields, protective mantles, draught-oxen and heavy wagons, will amount to four-tenths of its total revenue.
Figure ES1: Total Revenues ($m) from Mobile Music per Year Split by 8 Key Regions 2010-2015
The Portuguese beer market generated total revenues of $4 billion in 2008, representing a compound annual growth rate (CAGR) of 1.
The Japanese agricultural products market generated total revenues of $87.
Total revenues for the fourth quarter of 2006 were $19,591,000 as compared to $17,101,000 for the same period in 2005.
Including the store closures, year-to-date total revenues increased 2.
NASDAQ: EXPD), an international freight forwarder and customs broker, today announced a 16% increase in both total revenues and operating income for the fourth quarter ended Dec.
Total revenues for the two-month period were $905 million compared to $860 million last year, an increase of 5.
CVS Corporation (NYSE: CVS) today announced that total revenues for the five-week period ended December 30, 2006 increased 24.