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The practice of executing trades and other transactions by means other than the open market. For example, if one needs roofing repairs on one's house, one may select one's brother's roofing business even if it is more expensive. In securities, preference often occurs in over-the-counter trades, especially within a brokerage. Preference can, but does not always, lead to economic inefficiency.


the CHOICES made by consumers as to which products to consume. The strength of consumer preferences will determine which products they buy with their limited disposable income and thus the DEMAND for products. As well as choosing which products to buy, consumers will also express preferences as to which particular BRAND of a product to purchase. See CONSUMER EQUILIBRIUM, PRICE SYSTEM.
References in periodicals archive ?
The Quick Tools menu includes many of the HTML rules in icon form.
Upon selecting Format Bibliography from Word's Tools menu, EndNote will automatically generate a bibliography at the end of the document.
If you're using Internet Explorer, go to IE's Tools menu, choose Internet Options, and select the Programs tab.
Select SEND PICTURES WITH MESSAGE from the Tools menu before you send, as the image will show when the e-mail is opened, rather than an attachment.
You simply tell Eudora that for any mail with the subject "weekly special," it is to reply with a particular, template created from the Tools menu.
Additionally, Tech Data's online Promotion Search Tool--located under the tools menu on techdata.
1 build, you can install the update using the Check for Updates function in the Tools menu of the Report Designer.
Other elements in the tool-bar at the bottom include, back and forward buttons and a tools menu which exposes yet more functionality of Opera Mobile.
You'll find Rules in your Tools menu in both Outlook and Outlook Express.
com If you prefer to use Internet Explorer, go to IE's Tools menu, choose Internet Options, and select Programs.
Launch Internet Explorer and click on the tools menu.
Drivers can customize their nuvi to fit their vehicle by accessing the "vehicle profile" under ecoRoute in the tools menu.

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