Title Sponsor

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Title Sponsor

A company that purchases naming rights to a building or venue. This is usually part of a marketing strategy to increase a company's visibility or improve its reputation. For example, a natural gas company may become the title sponsor for the baseball stadium in the town where it maintains its headquarters.
References in periodicals archive ?
Abu Dhabi: Dubai Duty Free will be the title sponsors of the 2015 Irish Open, hosted by The Rory Foundation.
Andy Harris, from outgoing title sponsors Coventry Plumbing and Heating, said that he was looking forward to continuing their relationship with the club.
RELENTLESS yesterday signed a new two-year deal which sees the energy drink company remain as title sponsors of International North West 200 until 2012.
The previous title sponsors pulled out of the event at short notice due to a management reshuffle leaving the 2008 Welsh stage race with a bulging start list but no financial backer.
We have a lot of activity lined up over the next few weeks, including an announcement on the title sponsors.
Bennetts are title sponsors of next Sunday's event and five lucky readers will win a pair of tickets for it.
Mr Jenkins, said more than 20 companies have been identified as potential corporate title sponsors for next season, which would at least match Kintana's input this year.
EMC Corporation, a dedicated supporter of the Deutsche Bank Championship since becoming a Founders Club partner in 2003 and later a local presenting sponsor, will elevate its role to become title sponsor of the FedExCup Playoffs tournament beginning in 2017.