Title Sponsor

(redirected from Title Sponsors)

Title Sponsor

A company that purchases naming rights to a building or venue. This is usually part of a marketing strategy to increase a company's visibility or improve its reputation. For example, a natural gas company may become the title sponsor for the baseball stadium in the town where it maintains its headquarters.
References in periodicals archive ?
Abu Dhabi: Dubai Duty Free will be the title sponsors of the 2015 Irish Open, hosted by The Rory Foundation.
Andy Harris, from outgoing title sponsors Coventry Plumbing and Heating, said that he was looking forward to continuing their relationship with the club.
RELENTLESS yesterday signed a new two-year deal which sees the energy drink company remain as title sponsors of International North West 200 until 2012.
We have a lot of activity lined up over the next few weeks, including an announcement on the title sponsors.
Bennetts are title sponsors of next Sunday's event and five lucky readers will win a pair of tickets for it.
In our discussions with potential title sponsors it is important to us that the partner shares our enthusiasm for the sport of triathlon and our vision of fan participation.
Chrysler Jeep Superstores are especially happy to be a major part of another great weekend in downtown Detroit as title sponsors for the 2008 Downtown Hoedown," Chrysler Jeep Superstores Advertising Association President Jim Schebil said.
This is a significant addition to our growing list of title sponsors because Digital PC is the first title sponsor from the computer hardware industry.
Shell Oil Company's title sponsorship tenure is the ninth oldest among current PGA TOUR title sponsors.
Title Sponsors for the 2006 Bay Area CFO of the Year Awards are Comerica Bank and Deloitte.
In 2001, he solicited the help of his friend, golf course designer Tom Fazio, and both signed on as title sponsors of the event that year.
Singapore Airlines has signed an agreement with the Formula One Group to be the Title Sponsor of the FORMULA 1 SINGAPORE GRAND PRIX.