Title Sponsor

Title Sponsor

A company that purchases naming rights to a building or venue. This is usually part of a marketing strategy to increase a company's visibility or improve its reputation. For example, a natural gas company may become the title sponsor for the baseball stadium in the town where it maintains its headquarters.
References in periodicals archive ?
It's great news that Dubai Duty Free has come on board as the title sponsor for this year's Irish Open.
The former champions have been searching for a new title sponsor for over 18 months to replace Vodafone.
Singapore Airlines has signed an agreement with the Formula One Group to be the Title Sponsor of the FORMULA 1 SINGAPORE GRAND PRIX.
Global Banking News-April 4, 2013--BMO to be title sponsor of Punjabi film festival(C)2013 ENPublishing - http://www.
THE Rugby Football League have unveiled a second alcohol title sponsor after Kingstone Press Cider agreed to back the Championship and Championship One for the next two seasons.
Speaking as big money investment firm Brewin Dolphin were announced as an "official sponsor", Ms Foster said: "Over recent years, many European Tour events have successfully taken place without a title sponsor due to the current tough economic climate.
SCOTTISH Premier League chief executive Neil Doncaster hopes a new five-year television deal with Sky Sports and ESPN will help boost their search for a new title sponsor.
In 2011 the sponsorship was held jointly with SunGard, one of the world's leading software and technology services companies, but Saxo Bank has now decided to exercise an option to step up and become the sole title sponsor.
COVENTRY Blaze will be announcing a new title sponsor ahead of the start of the season.
LAFFEY FINE HOMES, one of Long Island's most dominant real estate companies for almost four decades, announced it will be a Presenting Title sponsor of the 2011 Meadowbrook Summer Polo Season.
Saxo Bank has sponsored the Team since 2008 but took over as main title sponsor on 1 January 2009.
MERCURY INSURANCE GROUP has signed on to become the title sponsor of the Mercury Insurance Open.