Tire Kicker


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Tire Kicker

In auto sales, a slang term for a potential customer who is unlikely to buy a vehicle. A tire kicker arrives at a dealership, does not approach any salespersons (and dismisses those who approach), generally looks around for a few minutes and then leaves.
References in periodicals archive ?
Tire kickers have downloaded 34,000 copies of DB2 for Linux since IBM put it up on its alphaWorks web site late last year; no word on whether IBM will give the Linux version away for free or charge for it, but odds are it will keep a crippled version on its web site for evaluation and charge the same for the Linux version as it does for other Unix implementations.
In testing, the use of scarcity tactics has been shown to "push" as much as three times more would-be tire kickers into making an online purchase.
These people are tire Kickers -- they'll talk to you all day long," says Stokes.
Attendees were clearly decision makers interested in investigating and purchasing ECM technologies and solutions for their organizations - less tire kickers and more purchasers.
These events don't attract the tire kickers, but rather provide quality leads and more meaningful conversations for us to have with our target companies.
As we like to say, eCHARGE(TM) converts tire kickers into paying clickers