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the process of translating a product idea into a product which can be produced and marketed on a commercial basis. Though design is a creative process it has economic consequences insofar as a product's shape, configuration and performance affect its marketability and its cost of production. In order to achieve high product variety without involving an excessive variety of components, designers often use common, interchangeable parts and design products on a modular basis.

In order to remain competitive, firms need continuously to review the design of their products in the light of new developments in materials and processes. The technique of VALUE ANALYSIS is used to identify possible sources of cost savings without impairing a product's performance. See COMPUTER-AIDED DESIGN, NEW PRODUCT DEVELOPMENT.

References in periodicals archive ?
There are many diagrams and guides to help us guide students through the design process.
The design process at Waterside can be expressed as three axioms; first that successful office design for innovating organizations like BA is now impossible without the kind of visionary leadership that Colin Marshall and Robert Ayling have demonstrated; second and conversely, that the mass involvement of practically all the users in the design process is essential; and third that, in managing the project, at least as much weight must be given to the design of information technology and to organizational reinvention as to the design of the physical environment,
Using CHS to bring electrical analysis earlier in the design process will allow Bell to validate that performance requirements and constraints are met early, thereby reducing the costs associated with test lab verification.
The coordination of architectural, structural and mechanical drawings, if performed at all, frequently occurs towards the end of the design process, thereby resulting in changes that can have far reaching ramifications all the way back to the previously designed building foundations.
Additionally, the toolkit supports ground shields, modeling of packaging compounds, and a built-in searchable inductor database to assist in the design process.

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