Tag Line


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Tag Line

In marketing, a brief phrase used in advertising a product. It is intended to embed itself in the memories of members of the target audience in order to entice them to buy the product. For example, the tag line for a mousetrap company may be "No rodent escapes."
References in periodicals archive ?
Had the company placed additional tag lines on the boom, or made effective use of the two existing tag lines, the crane assembly crew would have been better situated to counteract the effect of the sudden gust of wind without resorting to a miner having to go under the boom, in violation of [section]56.
The tag line will be included in all marketing efforts ranging from digital technologies such as email marketing and banners along with traditional mediums such as direct mail, print, and outdoor to help further establish the HelioPower brand in Northern and Southern California.
One tag line could receive all 100 points, or the points could be spread among several options.
A tag line returned that stated "Technology, Markets, News.
Great Ideas Taking Shape" will be the tag line accompanying the divisional brand symbols, highlighting that Royal Group strives to develop products that are innovative.
In recent years, Timken grew beyond its former tag line of Worldwide Leader in Bearings and Steel.
The company even dropped its famous tag line, "Get Met, It Pays," from its blimp and commercials that until recently prominently featured Snoopy.
com) wants a collection that reflects the tag line of the gallery: "A Home Fittings Store Where Materials Meet Witty Reinvention.
The words ``fun and easy'' in the book's tag line are a hint at the reliability of information you'll get in this Dummies book; it is exhaustive and well organized but lacks the medical grounding of ``Acne,'' or even ``IBS.
The FAST Tag line is a fully integrated and scalable RFID tag applicator solution to help retail suppliers quickly, reliably and cost-effectively meet RFID compliance mandates.
The event's tag line, "Pot Shots," was used throughout the night, even coming to life through the use of an antique photobooth set up to take "shots" of winners with their awards.