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Subscription

An agreement to buy a new issue of a security before it is actually issued. Before a new issue, underwriters canvass potential investors, who may or may not make an order to buy a portion of the new issue. The extent to which the issue is subscribed may affect the price when the security is actually issued. It is important to note that a subscription is not binding, as it is illegal to sell a security that has not actually been issued. To subscribe is also called to book. See also: Overbooked, Underbooked.

subscribe

To use rights for ordering securities sold as a new issue.
References in periodicals archive ?
This shift to the Subscription Economy is rapidly forcing a fundamental change in the way companies run their businesses, as the subscription business model is fundamentally different than traditional product-centric businesses.
com's rapid ascent to success has been attributed to a combination of its subscription business model, the brand's novel use of social media channels to create an active dialogue with its customers, new product introductions and the emergence of the "Pet Parent" demographic.
It also indicates that in addition to the subscription business model, there will be significant opportunities for content providers to increase monetisation of video content, in the form of transactional services, ad-supported offerings and hybrid bundles.
It also indicates that in addition to the subscription business model, there will be significant opportunities for content providers to increase monetization of video content, in the form of transactional services, ad-supported offerings and hybrid bundles.
Rob is probably best known for his enormously successful implementation of the FT's digital subscription business model, which then resulted in his responsibilities being expanded to include the FT's print subscription business and the FT conferences.
Bicanic noted, "We believe existing legacy subscription business model does not optimize revenue or user experience in the mobile environment.
Many people know us for our revenue-generating patient subscription business model.