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Strategic Alliance |
Also found in: Wikipedia, Hutchinson | 0.05 sec. |
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Strategic Alliance An arrangement between two companies who have decided to share resources in a specific project. Notes: A strategic alliance is less involved than a joint venture where two companies typically pool resources in creating a separate entity. See also: Joint Venture, Keiretsu Strategic alliance Collaboration between two or more companies designed to achieve some corporate objective. May include international licensing agreements, management contracts, or joint ventures. |
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