stimuli


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stimuli

the various components, verbal, written or visual, of an ADVERTISEMENT for a product which are designed to encourage consumers to buy the product. See ADVERTISING COPY.
References in periodicals archive ?
For example, the P300 component is well known to appear in response to emotional stimuli, and shows greater amplitudes in response to negative stimuli than to positive ones (e.
Stimulus equivalence has been suggested to be a viable behavioral approach to the study of language and symbolic behavior because both stimulus equivalence classes and language involve arbitrary relations among stimuli and generative performance (Malott, 2003; Place, 1995-1996; Wilkinson & Mcllvane, 2001).
Among the experimental designs used in this discipline, procedures that taught simple discrimination with the simultaneous and successive presentation of stimuli can be highlighted.
The success of reinforcement interventions, however, largely depends on the identification of preferred stimuli that function effectively as reinforcers (Walker et al.
Perhaps the clearest effect supporting this notion is the finding that simultaneous presentation of two stimuli produces better discrimination than does sequential exposure (Angulo & Alonso, 2012; Mundy, Honey, & Dwyer, 2007; 2009).
Despite these classic psychophysical studies, little is actually known about the neural correlates of the sequential effects; whether the neural activities to the "current" stimuli are affected by the "preceding" stimuli and evaluations.
Generalization is the conceptual separation of general properties unifying a number of stimuli or events (Zentall et al.
Still, Obama did manage to squeeze out a few mini stimuli in the form of extensions of the payroll tax cut and unemployment benefits, which put total stimulus spending closer to Romer's estimate.
The lack of tactile stimuli compares starkly to the ready availability of visual stimuli, which facilitates rigorous and expeditious experimentation.
Using electroencephalography (EEG), the scientists studied the processing of simple acoustic stimuli (a sequence of similar clicks).
Through basic research on compound stimulus presentations, they examined the basic "molecules" of discriminative stimuli (Lovaas, et al, 1979).