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Sticky Deal |
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Sticky deal A new securities issue that may be difficult to sell because of problems in the market or underlying problems with the corporation. Sticky Deal An informal term for a new issue of securities that an underwriter has a difficult time placing with investors. This may occur because of problems with the market generally; for example, in a prolonged bear market investors are unlikely to be interested in a risky IPO. Alternatively, the sticky deal may result from well known or persistent problems with the issuer.
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