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soft market

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Soft market
A buyer's market in which supply exceeds demand, causing little trading activity and wide bid-ask spreads.

Buyer's Market
A market situation in which lower prices prevail due to excess supply and a shortage of demand. A buyer's market may occur in one particular sector or across the wider economy. For example, if there are 10 houses in a neighborhood and eight of them are up for sale, it is likely that their prices will race toward the bottom. This means that a prospective homebuyer looking in that area will almost certainly find a good deal on a house. See also: Seller's market.

soft market
A securities market having declining prices and little trading.

Soft market. A soft market, also known as a buyer's market, is one in which there is inactive trading in an individual stock or the market as a whole at current prices.

As a result, a large sell order can easily push the price of the stock or the market down. If investors move in to buy at this lower level, the market is sometimes said to be firming up. Another way to describe a soft market is as one with more supply than demand.


soft market

A real estate market characterized by more sellers or lessors than buyers or tenants.



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The counter argument I've heard is that in this extremely soft market (the industry has lost 5 years of growth--total commercial lines net written premium is now less than it was in 2003), if the carriers' pricing isn't aggressive, they'll have nothing left to underwrite, and loss ratios won't matter.
However, more disciplined underwriting companies tend to lose meaningful market share in soft market situations.
Unique Website opportunity -internet-marketing tool to help developers communicate value to potential buyers which is paramount in this soft market.
 
 
 
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