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Soft Metrics

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Soft Metrics
Informal; intangible information that may predict the success or failure of a start-up. Examples of soft metrics include the previous track record of its management and consumer excitement about the area or sector in which it is operating.


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Yet just as we have learned in battle, these are the soft metrics that ultimately win battles and saves lives.
The days of guess work and soft metrics are over -- Math Marketing is the future.
Many argue that, even so, so-called soft metrics like brand recognition and buzz are important goals that, over time, produce hard ROI benefits.
 
 
 
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