Soft Metrics

Soft Metrics

Informal; intangible information that may predict the success or failure of a start-up. Examples of soft metrics include the previous track record of its management and consumer excitement about the area or sector in which it is operating.
References in periodicals archive ?
Reach, Likes, and Shares: This soft metrics of social lets you know you are keeping your audience engaged.
It would be convenient -- a relief, even -- to let things slip away and stay in the comfort zone of soft metrics.
Yet just as we have learned in battle, these are the soft metrics that ultimately win battles and saves lives.
The days of guess work and soft metrics are over -- Math Marketing is the future.
By correlating both hard and soft metrics, managers can identify which agents are best at meeting quantitative goals and providing superior customer service at the same time.
Cutting Edge Information's data show that 26% of surveyed companies strictly use financial ROI on 22% of companies only use soft metrics.
It also employs both hard and soft metrics from internal and external sources to give a true picture of marketing effectiveness.
Approximately half of surveyed drug manufacturers measure soft metrics to judge the value of their medical publication teams, according to a recent benchmarking study by Cutting Edge Information.
The study, "Strategic Medical Publications Management: Plan Development and Resource Benchmarks," found that 48% of surveyed pharmaceutical companies' measure message uptake, physician reach and other soft metrics for publication teams.
Soft metrics, however, help 48% of companies uncover publications teams' true success and impact.
Design a comprehensive performance measurement program that combines hard and soft metrics to build a compelling value mix for all stakeholders.