Skywriting


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Skywriting

The selective release of smoke from an airplane so that it forms letters and words in the sky. The obvious visibility of skywriting may make it attractive in marketing, especially when a large crowd is gathered.
References in periodicals archive ?
A digital skywriting message, which uses a dot-matrix system for lettering and takes five aircraft to produce, typically is the size of a skyscraper and can be viewed from 15-plus miles, he says.
The connection, however, may yield disappointing results: what if all there is to the skywriting is toffee?
Invisible Children says people should be creative by using everything from skywriting to mowing the campaign's triangles into sports fields.
The skywriting, the cameras, the chaotic atmosphere recall how Fellini begins his film with all of Rome looking up to the sky as a helicopter transports a statue of Jesus across the city.
Packing 4,000 pounds of thrust each from 632-43 Rolls Royce jet engines, the squadron's Aermacchi MB-339 aircraft -- Italian jet trainers -- dazzled visitors throughout the week with bold skywriting images across the sky streamed from wing tips.
AD NAUSEAM TV ads, junk mail, www, etc (but not skywriting, which is uplifting) BAD DEBT Yet, even after 2008, "gurus" say you're an idiot if you're not in debt.
Most of the imagistic fireworks of Hyperion occur in this mode: for instance, the abstract "hieroglyphic" that Hyperion's skywriting becomes now that no one knows how to read it (I:163).
Mind Candy's first project was the Transmedia game PerplexCity that played out across different media including websites, text messages, magazines, live events, skywriting and multiple helicopters.
All this talk of strikes is no more than skywriting.
1922: Capt Cyril Turner of the RAF gave the first skywriting exhibition in New York.
Competing for attention is one of the biggest challenges we all face, whether our business is in managing a web site, skywriting, journalism or PR.