Galvanic Skin Response

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Related to Skin conductance response: galvanic skin response

Galvanic Skin Response

A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.
References in periodicals archive ?
An example of a tonic skin conductance response during the adaptation period is presented in Figure 4 by stimuli and by session.
Skin conductance response measures were recorded on a multi-channel polygraph (Dynograph #R511) using a Beckman 9844 skin conductance coupler.
Clearly, we could detect the unconditioned skin conductance response (i.
Results of the comparison of edited and unedited skin conductance response (SGR) data for the three parameters sum of amplitudes (Sum of Amp.