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Signal |
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Signal To convey information through a firm's actions. The more costly it is to provide a signal, the more credibility it has. For example, to call a press conference and tell everyone that the firm's prospects have improved is less effective than saying the same thing and raising the dividend. Signal An indication of a company's health and/or actions. Signaling a certain state or action may cause a company's stock to rise or fall in price. Generally speaking, the more money a signal costs a company to make, the stronger the signal is thought to be. For example, a company may make a statement indicating financial distress, but reducing its dividends is thought to be a stronger signal.
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