Wares

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Wares

An informal word for goods for sale.
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Yes, this requires additional time and staff, and isn't something that can be handled by shovelware, but it will improve the results.
Papers that do run their print content online often resort to shovelware.
And, contrary to what some on-line gurus think, there will always be a place for shovelware on a good Website.
The ones who don't get it take the shovelware approach, dumping warmed-over press releases and recycled brochure material onto their sites with little thought to whether it works on the small screen or not.