Shotgun Approach

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Shotgun Approach

A marketing strategy that focuses on a wide range of targets. That is, a shotgun approach attempts to market a product to as many demographics as possible. See also: Rifle Approach.
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While Venter proved that the shotgun method works for bacterial genomes, many scientists have been skeptical that the strategy would work to decipher the much larger human genome, with its estimated 3 billion base pairs.
Our research found that a lot of discovery is getting beyond shotgun methods now," said Bruce Carlson, Publisher of Kalorama Information.
Numerous methodologies were being developed, and I thought it would be interesting to assemble a more comprehensive proteome by combining data produced with the new liquid chromatography-tandem mass spectrometry shotgun methods (provided by T.
The shotgun methods "provide 90 percent of the value for 10 percent of the cost," says plant geneticist Jeffrey Bennetzen of Purdue University in West Lafayette, Ind.