Shelf Talker


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Shelf Talker

A sign or other display intended to attract a shopper's attention to a shelf or product at a retail store. A shelf talker is intended to persuade a shopper to buy the stated product. A shelf talker is also called a shelf screamer.
References in periodicals archive ?
Unlike traditional vinyl products, which are produced with nonrenewable petrochemicals, UPM Rafiatac's Latex Impregnated and Jetlaser Translucent shelf marker and shelf talker labelstocks are largely composed of renewable wood fiber and can be variable information printed without a specialized top-coating, which boosts converter productivity.
The Shopping Scenter[TM] in-store shelf talker scent activation device invites consumers to squeeze, sniff and trial the Hawaiian Tropic Silk Hydration fragrance at the most critical moment of their purchasing decision.
To push sales and to further its plan to improve communication with consumers, Cobra will continue to use electronic shelf talkers in stores this fall.
based Gallo Family Vineyards is supporting National Moscato Day by arming retailers with in-store point-of-sale materials, including posters, shelf talkers and case cards to drive awareness and excite customers about the May 9th celebration, according to company officials.
Best enjoyed ice-cold, the Fris re-launch is being supported through branded one-case bins including case cards with other POS materials, such as shelf talkers, posters and recipe neckers.
Best enjoyed ice-cold, the Fris relaunch is being supported through branded one-case bins including case cards with other POS materials, such as shelf talkers, posters and recipe neckers.
In many supermarkets, individual items are not priced, the retailers rely on shelf talkers (labels on the edge of the shelves which shows the price of the produce on the shelf above) or at least that is the theory.
Tesco will use shelf talkers to direct consumers from the ambient aisle.
table talkers, shelf talkers, retail packaging, wholesale packaging, literature et al.
It will measure consumer exposure to an array of in-store marketing vehicles, including television and radio, shelf talkers, digital signage and other point-of-purchase displays.
All About Beereditor Julie Bradford notes that the wine industry has been a big user of shelf talkers.
Scattered shelf talkers compare Wegman's lower price on specific national brand items with market-leader Acme's higher price on the same item.