Audience Share

(redirected from Share of Audience)

Audience Share

A measure of the potential members of an audience for an advertisement who have the possibility of observing the advertisement and actually do observe it (even if they do not notice it). If an advertiser is targeting everyone in a city and takes out an ad in the newspaper, for example, the audience share is the percentage of the city's population who subscribe to or at least read the newspaper regularly. The audience share may be measured by a survey or with some other tool like Nielsen ratings.
References in periodicals archive ?
AllScreen's platform and network represent a big opportunity to capture a larger share of audience in addition to online video revenue.
RT also boasts the largest share of audience between the ages of 25 and 34 -- 30%.
While I do have my share of audience questions lined up, my colleague Lloyd Saldanha will also be joining me in the final and will be doing an exclusive audience segment at the start of the quiz.
The last series was the number one show in Egypt during its four-month run, airing with an average share of audience of 36 per cent and had more than 2.
A lower or fractured share of audience will mean that broadcasters have less leverage on the rates they can charge advertisers on commercials.
What do you think boosted The Oscars share of audience this year?
Unsurprisingly the Arabic version of Facebook has captured the lion share of audience with nearly 90 per cent of respondents in Saudi Arabia using Facebook's Arabic version.
Unsurprisingly, the Arabic version of Facebook has captured the lion's share of audience with nearly 90 per cent of respondents in Saudi Arabia using Facebook's Arabic version.
We are continuing to deliver our advertisers mass audiences night after night, and are holding our share of audience and of television advertising.
We are continuing to deliver our advertisers mass audiences night after night and are holding our share of audience and of television advertising.
The combined peak share of audience for BBC1 and BBC2 was 51.
The newspaper industry is changing, and competition is increasing for share of audience.