Market penetration/share

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Also found in: Acronyms.

Market penetration/share

Used in the context of general equities. Percent of trading volume in a stock that a particular market maker trades.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.
References in periodicals archive ?
While Ford and Chevrolet have led share of market interest year-over-year for the past three months, newcomers to the list Kia and Hyundai saw a significant increase in share of market interest in July 2009 when compared to July 2008.
Despite the majority of domestic manufacturers recently declaring bankruptcy, three of the top five 'upward climbers' in terms of share of market interest on kbb.
FGX International, which is privately owned, has the #1 share of market worldwide in the over-the-counter reading glasses and under $30 sunglasses categories.
It will examine early adoption and intelligent preparation models and the impact these decisions may have on a company's ability to capitalize on this evolving technology and to compete for share of market.
Logan stated, "We also are pleased to confirm that COLAZAL(R), the Company's first marketed product, an anti-inflammatory drug approved for the treatment of mildly to moderately active ulcerative colitis, continues to perform well and to demonstrate strong growth in terms of prescriptions and share of market.
The company's Cobourg manufacturing site is the first of its kind in this region of North America and the company is expected to achieve a significant share of market in Canada and The USA.
In batteries, where Duracell maintains the leading share of market worldwide despite highly competitive conditions, Mr.
The Worldnet share of market has increased to its highest level since January 1999.