Serif

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Serif

In typography, a small mark attached to a letter. Serifs do not alter the meanings of letters. They are decorative and are not present in some fonts.
References in periodicals archive ?
For headings of general information, most papers go for transitional Serif typefaces of certain weight, usually in black; sometimes alternated with series such as italics, in the case of La Vanguardia, or regular, as in the life & arts section of El Pais.
More than 25 years ago, a National Review article entitled "Why Johnny Can't Read," by Vrest Orton, argued that sans serif typefaces make printed text unreadable.
There's something almost sensual about a beautiful serif typeface set against a white background.
While Parker pointed out that the text point size--8/11 1/2--borders on the small, the "sturdy, low-stress, no-frills serif typeface enhances readability.