Serif

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Serif

In typography, a small mark attached to a letter. Serifs do not alter the meanings of letters. They are decorative and are not present in some fonts.
References in periodicals archive ?
And many of these are constructed with sans serif typefaces.
The temple of Vesta has been considered the ancestral home of all sans serif typefaces.
The Frutiger Serif typeface family is available in five weights ranging from light to heavy, and all weights are available in both regular and condensed versions.
For the Hilton name that accompanies the logo mark, Enterprise created a proprietary serif typeface that complements the brand's universal recognition.
For Esquire he produced Giza, based on 19th-century slab serif typefaces.
Many studies support the view that serif typefaces are more legible than sans-serif ones, although their validity is sometimes questioned (Lund, 1997; Wheildon, 1995).
Sans serif type-faces usually require more line spacing than serif typefaces.
Stick with san serif typefaces, such as Helvetica, Arial or News Gothic, and use a more eye-friendly 14-point text size, according to Flanders.
Thank you from a grateful reader and a big fan of serif typefaces on the printed page.
To cream a serious tone, use all black ink, sans serif typefaces and small, official-looking type.
Some find serif typefaces timeless, elegant and easy on the eyes for sustained reading.
During the research phase for Camphor, Job also studied European sans serif typefaces, particularly those designed by Adrian Frutiger.