Sensitive market

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Sensitive market

A market that reacts to a great extent to good or bad news.

Sensitive Market

A market that can become highly volatile at good news or bad news. Sensitive markets are susceptible to wild fluctuations in price. Many companies attempt to avoid sensitive market by pricing out the news or gradually leaking good and bad news so its stock price rises or falls smoothly and consistently. See also: Price sensitive market.
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In price sensitive markets, companies need to reach the lowest cost solution as quickly as possible in order to gain acceptance and win market share.
nCipher has worked with several semiconductor vendors to provide hardware security functionality for devices that fall outside the world of PCs and servers, particularly those in highly cost sensitive markets.
The measurement capabilities added by GuideTech instruments to the KVD fall outside of most Mixed Signal test systems area of strength, especially in cost sensitive markets.

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