A strategic overview of the UK health insurance market for the self employed and small businesses.
When you count all self employed people and directors, the number of individuals who work for themself, easily exceeds 5 million.
The hidden story is that most of this growth has been due to self employed people and very small businesses, rather than the 50 to 100 medium sized firms where many assumed the growth lay.
Others claim that self employed people and owners of small businesses only need standard personal products.
On health cash, there are no products targeted at the self employed.
Since Barry Harrigan purchased BMG in 1996, the company has carved out a niche in the small business industry -- well-established and successful business owners or self employed professionals -- that it believes it is solely addressing.
To date, very few marketers have realized that the "80/20 rule" of sales also applies to the revenue generation from the self employed as a function of Gross Domestic Product (GDP) -- 20% of self-employed professionals generate 80% of the small business market revenue and wealth.
Business Media Group targets the established and successful small business owner otherwise known as a self employed professional.
According to Business Media Group there are about one million self employed professionals in the U.