seasonal variation

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Seasonal Variation

A situation in which a company has better sales in certain times of the year than in other times. For example, a swimwear company likely has better sales in the summer, and toy companies likely perform better in the period preceding Christmas. Sales forecasts and reports often adjust to account for seasonal variation, and the companies often change the amount of inventory they carry to ensure that they are able to meet demand at the lowest cost.

seasonal variation

A regularly recurring change in the value of a variable. For example, electric utilities generally experience significant seasonal sales variations in electricity. Likewise, toy manufacturers have sales increases before Christmas.

seasonal variation

see SALES FORECASTING.

seasonal variation

see TIME-SERIES ANALYSIS.
References in periodicals archive ?
Production up YoY, but down QoQ due to seasonality factor.
3 million in quarterly operating loss, confirming its ever improving business situation despite normal seasonality factors.
Also note that fourth quarter seasonality factors should positively improve Motorola's performance as the latest cell phones and PDAs become practical holiday gifts and promote higher sales levels as we end 2006.
This decline is owed to a lower than expected response rate from mailings due, in part, to the recent economic conditions and seasonality factors surrounding the number of workshops held in the fourth fiscal quarter of 2003.
Census Bureau's increase in the sample universe for estimates of building permits and UO researchers' update of seasonality factors and index weightings.
The company said the first quarter is traditionally the smallest revenue quarter of the year for the sale of insect control products due to seasonality factors.
By highlighting the successes each quarter, Bigfoot Interactive hopes to further educate marketers on how performance can be impacted by seasonality factors as well as the nature of the product, service, offer and message - all critical components in efficiently building profitable long-term customer relationships and marketing ROI cost.
The situation relating to the availability of components, combined with competitive and retail seasonality factors have all negatively impacted our revenues for the second quarter," Leupp said.
Jay Losi, Variflex's Chief Executive Officer, stated, "Due to seasonality factors, the second fiscal quarter is generally the slowest for us, with the third and fourth quarters being the busiest.
Schuermann noted that, due to seasonality factors primarily affecting the contract business, LADD's sales and profit margins are normally at their lowest in the first quarter of each year.
The revision to 2003 revenue guidance is due to the accumulation of the effects of a number of factors, including delays in new programs and slow growth and slowdowns on current programs, due in part to appropriations, and on unanticipated seasonality factors.
The Company continues to believe that first quarter performance is being adversely affected by seasonality factors that typically impact its first quarter results.