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Sales Mix

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Product Mix
The set of goods and services a company provides. Generally speaking, a company offering a wider product mix carries less risk but also usually has a lower profit margin. That is, the profit margin for a company like Wal-Mart may not be high, but so long as most of its products have strong sales, it is in no danger of bankruptcy. On the other hand, a company may only offer a few products; this is high risk because there may be low demand for the products, but specializing in a niche market can result in exceptionally large profits.

sales mix


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A slight shift in the sales mix towards diamond products rather than gold contributed to an increase in average selling prices of 9.
We will continue to take the steps necessary to align our business structure with the lower vehicle sales volumes and shifts in sales mix.
Products and service that comprise the sales mix of a business vary in selling prices and gross margin revenue per unit sold, total sales and gross margin revenue growth.
 
 
 
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