Sales Letter

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Sales Letter

Direct mail intended to convince the recipient to purchase a certain product. Sales letters are primarily textual, though they may include graphics. Some web pages expounding the benefits of a product are considered sales letters.
References in periodicals archive ?
NZ sales letters may therefore prefer an informal style to indicate the above etic-emic tendencies.
So as you write future sales letters, brochures, or other promotional pieces, keep these guidelines in mind.
I've written a number of pieces about what newsletter marketers "should do" in sales letters, offers and package design, so today I'm allowing myself to vent some pet peeves in the "Thou Shalt Not Do" category in newsletter marketing.
And to that end, Lok, creator of the "Killer Copy" approach to sales letters, has just launched a free Web site conversion tool at http://www.
How To Write Proposals, Sales Letters & Reports
The next seminar, co-sponsored by Barclays Bank, will be Shotton Hall in Peterlee on Wednesday, March 17, covering customer care, databases, sales letters, telephone techniques, promotion on a shoestring and PR.
Unlike other ISO companies our goal is to increase your sales overnight (which to us means ISO) so we also have available various marketing packages that guarantee you will increase sales by providing you leads, contracts, sales letters & web sites with top search engine placements to make your ISO system a profitable and quality experience.
It will feature guest speaker Gary Courtenay, a business development expert and the author of the book Sales Letters Made Simple.
S Navy by a June 1999 Secretary of Defense memorandum is charged with processing all foreign military sales letters of offer and acceptance funded under the auspicious of the Enhanced International Peacekeeping Capabilities (EIPC) program.
H Develop a series of interconnected offers: Bytes of Learning sells software to educators, who are notoriously prickly about commercial e- mail messages--but Conrad Noll says his company can usually send two sales letters a month without getting complaints.
The World's Greatest Direct Mail Sales Letters, by Herschell Gordon Lewis and Carol Nelson.
The most powerful sales letters are on one side of one sheet of paper.