Sales Letter

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Sales Letter

Direct mail intended to convince the recipient to purchase a certain product. Sales letters are primarily textual, though they may include graphics. Some web pages expounding the benefits of a product are considered sales letters.
References in periodicals archive ?
By crafting highly-persuasive sales letters, we offer people a chance to do what's good for them.
So as you write future sales letters, brochures, or other promotional pieces, keep these guidelines in mind.
Yet scarce research has been done on the use of language in sales letters across cultures.
Everything else, including all marketing materials and templates, brochures, sales letters, advertising copy, newsletters, etc.
Recently, I've taken notice of the yellow self-stick notes applied to sales letters and magazines.
I've written a number of pieces about what newsletter marketers "should do" in sales letters, offers and package design, so today I'm allowing myself to vent some pet peeves in the "Thou Shalt Not Do" category in newsletter marketing.
How To Write Proposals, Sales Letters & Reports
The next seminar, co-sponsored by Barclays Bank, will be Shotton Hall in Peterlee on Wednesday, March 17, covering customer care, databases, sales letters, telephone techniques, promotion on a shoestring and PR.
It will feature guest speaker Gary Courtenay, a business development expert and the author of the book Sales Letters Made Simple.
S Navy by a June 1999 Secretary of Defense memorandum is charged with processing all foreign military sales letters of offer and acceptance funded under the auspicious of the Enhanced International Peacekeeping Capabilities (EIPC) program.
Other chapters offer plenty of thought for other important writing that builds on the client relationship, including sales letters and informal proposals, down to an enunciation of strategies for your best and final offer.
H Develop a series of interconnected offers: Bytes of Learning sells software to educators, who are notoriously prickly about commercial e- mail messages--but Conrad Noll says his company can usually send two sales letters a month without getting complaints.