Sales Letter

Sales Letter

Direct mail intended to convince the recipient to purchase a certain product. Sales letters are primarily textual, though they may include graphics. Some web pages expounding the benefits of a product are considered sales letters.
References in periodicals archive ?
The book features guidelines on what a collection agency is, how to get started, how to write a sales letter, how to market a home-based collection agency, available collection software, techniques, strategies, how to write a business plan, ideas on low-cost advertising and sample collection letters or forms.
Direct mail: When approaching companies new to the firm, the introduction can be "warmed up" by sending a sales letter, along with eye-catching collateral material.
The overline (it's sometime called a Johnson Box) is sort of an extended headline in a direct mail piece or sales letter.
com/research/2a7af4/the_ultimate_sales) has announced the addition of F + W Media's new report "The Ultimate Sales Letter and Rain Making Bundle" to their offering.
Following this, the next 13 pages are what I might call "standard" food magazine promotional copy with mouth-watering photos followed by a two-page sales letter from the editor.
H Build an educational campaign: Especially for products with long sales cycles, says KnowledgePoint's Ian Alexander, a multi-part e-mail campaign may be more effective than an occasional single sales letter.
If I were a Content Reporter, I'd say something like, "Make sure the headline in a brochure or sales letter describes benefits, not features.
Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you.
However, the cultural contexts of sales letter practice in NZ and China are quite different and we introduce these contexts respectively in a chronological manner.
4 billion Foreign Military Sales Letter of Offer and Acceptance solidifying their plans to purchase 84 F-15SA fighter aircraft and upgrade their current fleet of 70 F-15S aircraft to the SA configuration.
Lead-generating sales letter for my freelance copywriting services (generates a 10 percent response)
Oliver's award-winning sales letter, sent via e-mail on Dec.