Sales Letter

Sales Letter

Direct mail intended to convince the recipient to purchase a certain product. Sales letters are primarily textual, though they may include graphics. Some web pages expounding the benefits of a product are considered sales letters.
References in periodicals archive ?
Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you.
However, the cultural contexts of sales letter practice in NZ and China are quite different and we introduce these contexts respectively in a chronological manner.
4 billion Foreign Military Sales Letter of Offer and Acceptance solidifying their plans to purchase 84 F-15SA fighter aircraft and upgrade their current fleet of 70 F-15S aircraft to the SA configuration.
Lead-generating sales letter for my freelance copywriting services (generates a 10 percent response)
Oliver's award-winning sales letter, sent via e-mail on Dec.
Featuring new and rare material on Barton, including a 1925 sales letter that drew a 100 percent response, the revised text offers advertising and marketing professionals, and small business owners seven secrets to achieving success both in their careers and their personal lives.
We'd send each of them a strong, individually typed sales letter with an envelope that matched.
The book features guidelines on what a collection agency is, how to get started, how to write a sales letter, how to market a home-based collection agency, available collection software, techniques, strategies, how to write a business plan, ideas on low-cost advertising and sample collection letters or forms.
In only 2-1/2 minutes you can quickly and easily create a sales letter guaranteed to sell your product or service .
H Build an educational campaign: Especially for products with long sales cycles, says KnowledgePoint's Ian Alexander, a multi-part e-mail campaign may be more effective than an occasional single sales letter.
Bhatia's (1993) genre study of a sales letter written by an English native speaker working in an international company in Singapore is particularly relevant to the present study.
Direct mail: When approaching companies new to the firm, the introduction can be "warmed up" by sending a sales letter, along with eye-catching collateral material.