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Sales Forecast
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Sales forecast
A key input to a firm's financial planning process. External sales forecasts are based on historical experience, statistical analysis, and consideration of various macroeconomic factors.
Sales Forecast
An estimate of a company's future sales based historical patterns, macroeconomic factors, and expected future trends. The sales forecast is important when a company is making financial plans; sales that fall short of the forecast may cause the company to be unable to meet the obligations it has assumed based on those financial plans.
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