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SWOT Analysis

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SWOT Analysis
A way to identify and analyze a company's goals by assessing its strength, weaknesses, opportunities, and threats. An advantage to SWOT analysis is that it separates internal factors (strengths and weaknesses) from external ones (opportunities and threats). This allows the company to match what it could do in theory with what is possible in reality. Another advantage is the fact that conducting SWOT analysis is straightforward if the company conducting it is honest with itself. See also: Qualitative Analysis.


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In their book, Organizational Diagnosis and Assessment: Bridging Theory and Practice, Michael Harrison and Arie Shirom suggest that one particularly useful approach to planning is SWOT analysis (20).
A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business venture or project.
A SWOT analysis will help you meet business objectives SWOT is an acronym for strengths, weaknesses, opportunities, and threats.
 
 
 
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