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Rule of 300 |
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Rule of 300 In marketing, a general rule stating that one should send out enough direct mail to receive at least 300 responses. The rule of 300 involves establishing an expected response rate. For example, if the expected response rate is 10%, the marketer should send 3,000 pieces of mail. The rule of 300 ensures a fairly representative response. In this sense, the rule of 300 is rather like polling. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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