Rule 2310

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Rule 2310

A FINRA rule stating that a broker or investment adviser must reasonably believe that a certain investment decision will benefit a client before making a recommendation to him/her. That is, the broker or investment adviser must act in good faith, and must not knowingly recommend bad investments. Rule 2310 requires investment advisers to know their clients' needs. See also: Due diligence, Prudent-person rule, Twisting.

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